Do thoughts of Google search algorithm updates keep you up at night? If so, you’re doing something wrong. It is well-known that Google has one goal in mind every time the search giant tweaks the way it ranks search results: To make the best, most relevant content rank higher. So if videos of cute pandas […]
When a person gets to your company’s landing page–whether it’s via search, social, or an email–the clock begins ticking. You have a limited amount of time to explain two things: 1. What they want. 2. How they can get it. The key to conversions is focusing your landing page without sacrificing communication of the above […]