Is Your Data Dirty? Don’t look now, but your data may be dirty. And that dirty data could be costing your business thousands of dollars. You’re not alone, though. One recent study concluded that at least 25% of the average B2B database is “dirty.” On one level, data decay is inevitable. In fact, 20% of […]
Use These 7 Tips of Image Optimization to Improve Visual Marketing
We’ll start by stating the obvious — if you run an online business, you should be using images to boost your SEO and improve your user experience. Adding visual content to your site is more important than ever and the research backs it up: One-third of all the searches performed on Google are for images. […]
5 Tips for Writing Product Descriptions that Convert
Product descriptions — those little paragraphs and bullet lists that tell your customers about a product — are incredibly important. How important? Consider this: eCommerce giant Overstock.com saw an organic traffic increase of 84% when they hired writers for Product Descriptions Writing and to fill their product pages with great content. Moreover, 87% of customers […]
How to Write Creative Category Page Descriptions that Boost your SEO
INTRODUCTION: You’re likely already utilizing product descriptions to drive traffic to your site and turn window shoppers into buyers. But there’s another critical bit of content that’s quickly becoming essential in the world of eCommerce — the category page description. Category descriptions add more original content to the page while improving your rank on search engines, […]