ARTICLES

5 Tips for Writing Product Descriptions that Convert

Product descriptions — those little paragraphs and bullet lists that tell your customers about a product — are incredibly important. How important? Consider this: eCommerce giant Overstock.com saw an organic traffic increase of 84% when they hired writers for Product Descriptions Writing and to fill their product pages with great content. Moreover, 87% of customers […]

Best Practices of Data Cleansing and Enrichment for Marketing Strategy

Is Your Data Dirty? Don’t look now, but your data may be dirty. And that dirty data could be costing your business thousands of dollars. You’re not alone, though. One recent study concluded that at least 25% of the average B2B database is “dirty.” On one level, data decay is inevitable. In fact, 20% of […]

B2B Content Marketing Creation: What Google Knows

Capturing the attention of potential customers (and keeping it) is an ongoing challenge for B2B marketers. With 88% of B2B marketers using content marketing these days, we see more content than ever. Which means, it is exponentially becoming harder and harder to beat that kind of competition. To stay competitive and win the eyes of your potentials, […]