Consumer Reports Veteran Paul Reynolds Joins EnableVue as Strategic Advisor
San Francisco, CA — EnableVue announced today that former longtime Consumer Reports editor Paul Reynolds will serve as Strategic Advisor for its digital content and unique copywriting services. The appointment augments EnableVue’s capacity to deliver high-quality content solutions at scale, and highlights the priority given to ensuring that customers receive professionally crafted custom content.
“We are extremely excited to have Paul on board as an advisor. His strategic insights and expertise in content, one of our biggest growth areas, will enhance our ability to deliver the highest-quality information,” said Tom Jones, CEO & Co-Founder of EnableVue. Tom adds, “We know our customers are careful about what they outsource, and unique digital content is critical to both their brand presence and growth strategy. Enhancing our thought leadership through the addition of Paul increases our effectiveness and adds to the value we can deliver to our clients.”
A 20-year veteran of Consumer Reports, Paul Reynolds served as its first-ever Electronics Editor, and was a key change agent during the magazine’s successful transformation from a print-only publication to a multi-platform digital company. At ConsumerReports.org, he led the editorial work to implement continuous updates to Consumer Reports’ iconic ratings. That effort included devising solutions that increased the publishing speed and efficiency for product reviews, which in turn increased customer-satisfaction scores. He has special expertise in creating news reports, buying guides, and product and service evaluations for tech consumers. Paul is also a nationally recognized spokesperson on consumer products and services, with hundreds of interviews with outlets including The New York Times, The Wall Street Journal, USA Today, CNN, Fox News, and all major broadcast TV networks.
eCommerce content plays a critical role for today’s global retailer. Scott Gulfaraz, Co-Founder and Chief Revenue Officer of EnableVue said, “The ability to tap Paul’s experience in crafting unbiased product information will be invaluable to our clients, as global retailers increasingly seek to offer category expertise and educational content to the discerning online shopper.”
EnableVue Attends World BPO/ITO Forum & Gauges Impact of Crowdsourcing on Traditional BPO Outsourcing
Industry thought leaders discuss the effect of a globally distributed online workforce on the $304Bn global BPO industry.
San Francisco, CA — The 6th Annual World BPO/ITO Forum was held in New York City, July 17th and 18th, 2013. The forum’s invitation-only guest list included C-suite executives and senior decision-makers from billion-dollar enterprises that use BPO/ITO services as well as those evaluating global outsourcing opportunities. San Francisco, CA based EnableVue, LLC helped sponsor the forum, aiming to bring both strategic and operational issues to the forefront and provide solutions for CIOs, CFOs, CEOs and executive teams.
The conference focused on ‘Smartsourcing’ and success strategies for the BPO sector which is estimated to grow 5% in 2013 to be worth $304Bn. The rapid growth of Crowdsourcing was highlighted as a natural next-step in the evolution of traditional outsourcing as enterprises learn how to leverage the scale, speed and cultural benefits of a distributed workforce. EnableVue was a panelist on the roundtable Crowdsourcing: Leverage the Power of the Collective without Getting Lost in the Crowd. Founder & CEO, Tom Jones, observed “Over the past 18 months we have seen traditional outsourcing models increasingly compete against technology-driven disruptors like crowdsourcing. The message is loud and clear, either evolve and embrace crowdsourcing as a core component to your managed services, or get left behind.”
A broad cross-section of industries was represented at the forum, including financial institutions, government & educational institutions, technology solution providers and consulting firms.
“Across all sectors, EnableVue met a highly engaged audience interested in learning about content and digital services at scale and options to license software solutions as a service,” added Scott Gulfaraz, EnableVue co-founder and Chief Revenue Officer. “There is no doubt that enterprises leveraging traditional BPO solutions are looking to expand their toolkits and embrace hybrid solutions.”
Feedback from the show was extremely positive, and the discussion panel in which EnableVue participated enjoyed one of the largest attendances and highest satisfaction ratings, according to a source at the World BPO/ITO forum.
Source for growth estimate: ‘BPO Set for 5% Growth in 2013’, BPO Outcomes.
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