Duplicate Content Is Hurting Your SEO Ranking; Here’s How to Fix It.
There’s no underestimating the power of content when it comes to driving your eCommerce sales. Just how important is it? New research behind content marketing reveals just how vital it is: Increases Conversion Rates by Nearly Six Times. The average conversion rate for sites without a content strategy is 0.5%, while those with a content marketing plan convert […]
How to Write Creative Category Page Descriptions that Boost your SEO
INTRODUCTION: You’re likely already utilizing product descriptions to drive traffic to your site and turn window shoppers into buyers. But there’s another critical bit of content that’s quickly becoming essential in the world of eCommerce — the category page description. Category descriptions add more original content to the page while improving your rank on search engines, […]
Use These 7 Tips of Image Optimization to Improve Visual Marketing
We’ll start by stating the obvious — if you run an online business, you should be using images to boost your SEO and improve your user experience. Adding visual content to your site is more important than ever and the research backs it up: One-third of all the searches performed on Google are for images.Using […]