EnableVue, LLC
  • Home
  • Services
    • Content Services
    • Data Services
    • Markets
      • eCommerce Retail
      • Online Publishing
      • Data Providers
  • Customers
  • About
    • Team
    • Thought Leadership
      • Digital Manufacturing
      • The Time Value of Content
  • Blog
  • Contact
  • Home
  • Services
    • Content Services
    • Data Services
    • Markets
      • eCommerce Retail
      • Online Publishing
      • Data Providers
  • Customers
  • About
    • Team
    • Thought Leadership
      • Digital Manufacturing
      • The Time Value of Content
  • Blog
  • Contact
October 31, 2014  |  By EnableVue Staff In Best Practices, Blog, Content, Content Marketing
Why Your Business Needs an Annual Content Audit
Why Your Business Needs copy

So much of content marketing really comes down to making a plan and sticking to it. Auditing your content is no different. It’s not a one-off project; it’s a vital piece of your content optimization cycle.

EnableVue recommends one content audit per year. That might seem like overkill, considering how much time a content audit usually takes. But more often than not, it’s the first content audit that takes a large investment of time and resources, whereas each successive audit requires fewer resources to deliver more useful data to inform your content strategy.

The basic elements of a content audit

No two content audits are ever the same. However, these are the core components that tend to guide each content audit. Consider how your business would enact each one.

  1. Determine business objectives for your content.
  2. Allocate resources.
  3. Create lists and sub-lists of content assets to be audited.
  4. Define your grading scale (qualitative) and analytics goals (quantitative).
  5. Analyze your competitors and compare.

The first content audit is always the most difficult. It can feel like a hard look in the mirror, and it demands that you develop new systems to support the audit. The good news is that once those systems are in place, they can be implemented each year with less friction every time. That’s why you should consider the initial costs of your content audit as an investment in the long-term success of your business, as opposed to a one-time cure-all.

The underlying reason for an annual content audit is simple: Things change. One metric that you measure today might not even be relevant by next year.

Why you need an annual content audit

  1. Your company’s core service/products change.

One year from now, your company could be in a new phase of growth. Rather than targeting low-hanging fruit, it could be customers with high lifetime value that you’re after.

  1. Industry trends change.

What are the new trends in your field? There are likely to be new terms for new technologies, and if you don’t speak the lingo, you’re perceived as an industry laggard.

  1. User behavior changes.

How are your customers finding you? There might be new or obsolete marketing channels that you need to address.

  1. SEO best practices change.

Google is constantly updating its search algorithms. Your business needs to be aware of how your content is being evaluated by Google and other search engines.

  1. You can’t improve what you don’t measure.

The simple act of measuring your relevant data points and evaluating your content on a regular basis will reveal a larger picture of your content marketing efforts that was once invisible. Suddenly, new hypotheses can be tested against known past data, and improvements can be made.

This is content optimization at its best, and it’s only possible with an annual content audit.

Article by EnableVue Staff

Previous StoryThe Content Optimization Cycle in 5 Simple Steps
Next StoryHow Your Content Connects Prospects With Your Product

Related Articles

  • 31279905 – businessman writing content strategy concept on screen
    Duplicate Content Is Hurting Your SEO Ranking; Here's How to Fix It.
  • Data-Cleansing- and-Enrichment-Service-1
    Best Practices of Data Cleansing and Enrichment for Marketing Strategy

Leave your comment Cancel Reply

(will not be shared)

CATEGORIES

  • Best Practices (8)
  • Blog (16)
  • Category Page (1)
  • Checklists (1)
  • Clients (1)
  • Content (9)
  • Content Best Practices (4)
  • Content Marketing (5)
  • Content Strategy (3)
  • Copywriting (2)
  • Crowdsourcing (1)
  • Data Cleansing (1)
  • Data Normalization (1)
  • Deadlines (1)
  • Design (1)
  • Documentation (1)
  • eCommerce (1)
  • eCommerce Best Practices (2)
  • External (1)
  • Google (1)
  • Image Optimization (1)
  • Internal (1)
  • Internet Marketing Strategies (2)
  • Landing Page (1)
  • Marketing (1)
  • Online Retailer (2)
  • Optimization (1)
  • Panda (2)
  • Product Catalogs (1)
  • Product Content (3)
  • Product Data Management (1)
  • Product Description Writing (2)
  • Product Pages (2)
  • Publishing (1)
  • Quality Control (2)
  • Retail (1)
  • Sales (1)
  • Search (1)
  • SEO (5)
  • SEO Best Practices (2)
  • Uncategorized (5)
  • Writing (1)

ARCHIVES

  • June 2018 (1)
  • April 2018 (3)
  • March 2017 (1)
  • October 2015 (1)
  • July 2015 (1)
  • May 2015 (2)
  • March 2015 (1)
  • February 2015 (2)
  • December 2014 (1)
  • November 2014 (1)
  • October 2014 (1)
  • September 2014 (1)
  • July 2014 (1)
  • June 2014 (2)
  • October 2013 (5)
  • September 2013 (3)

CALENDAR

February 2021
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
« Jun    

ABOUT US

Duis aliquet egestas purus in blandit. Curabitur vulputate, ligula lacinia scelerisque tempor, lacus lacus ornare ante, ac egestas est urna sit amet arcu. Class aptent taciti sociosqu ad litora lorem.

Contact

EnableVue, LLC
388 Market Street Suite 1300
San Francisco, CA 94111

TEL: 800-991-4641
FAX: 949-459-3082

Recent Posts

  • Duplicate Content Is Hurting Your SEO Ranking; Here’s How to Fix It.
  • Use These 7 Tips of Image Optimization to Improve Visual Marketing
  • 5 Tips for Writing Product Descriptions that Convert

Blog Categories

© 2019 EnableVue, LLC