There’s no underestimating the power of content when it comes to driving your eCommerce sales. Just how important is it? New research behind content marketing reveals just how vital it is: Increases Conversion Rates by Nearly Six Times. The average conversion rate for sites without a content strategy is 0.5%, while those with a content marketing plan convert […]
Product descriptions — those little paragraphs and bullet lists that tell your customers about a product — are incredibly important. How important? Consider this: eCommerce giant Overstock.com saw an organic traffic increase of 84% when they hired writers for Product Descriptions Writing and to fill their product pages with great content. Moreover, 87% of customers […]
Is Your Data Dirty? Don’t look now, but your data may be dirty. And that dirty data could be costing your business thousands of dollars. You’re not alone, though. One recent study concluded that at least 25% of the average B2B database is “dirty.” On one level, data decay is inevitable. In fact, 20% of […]