ARTICLES

What Is Information Architecture, and Why Does It Matter?

If your business sells products online, you likely–and rightly–see your website as a sales tool. However, it’s not as likely that you have a nuts-and-bolts understanding of the many overlapping systems that–when optimized–make your website as fine a sales tool as it can be. The good news is that you don’t have to be a […]

Why You Need To Write Down Your Content Strategy

Walking in a straight line is easy for most people. But have you ever tried it blindfolded? It sounds pretty easy. You know how to walk, after all. Left, right, left, right. Your legs are about the same length, give or take an inch. You have a good feel for it. It’s not likely that […]

SEO Best Practices For Out-of-stock Product Pages

For companies that sell physical products online, SEO isn’t just nice to have–it’s essential to the success of their business. But online retailers of all sizes face the same problem: What do you do with a product page when that product is no longer available? According to Matt Cutts, the head of Google’s Webspam team, […]