ARTICLES

How to Focus Your Landing Page

When a person gets to your company’s landing page–whether it’s via search, social, or an email–the clock begins ticking. You have a limited amount of time to explain two things: 1. What they want. 2. How they can get it. The key to conversions is focusing your landing page without sacrificing communication of the above […]

Why Your Company Style Guide Needs an Update

Style matters. In life, the style of your clothes, your speech, and your car tend to say a lot about you as a person. Likewise, a business’s writing style says a lot about its position in the industry, attention to detail, culture, and much more. Keep in mind that we are talking style and not […]

How to Publish Content: Act Like a Publisher

Just about any task seems easier to do than it actually is. This is especially true for creating content. For some reason, writing just seems easy. It takes very little technical skill to write. Publishing, however, is a different story. And that’s where a lot of companies looking to transform the boardroom into a newsroom […]