When a person gets to your company’s landing page–whether it’s via search, social, or an email–the clock begins ticking. You have a limited amount of time to explain two things: 1. What they want. 2.…
Why Your Company Style Guide Needs an Update
Style matters. In life, the style of your clothes, your speech, and your car tend to say a lot about you as a person. Likewise, a business’s writing style says a lot about its position…
How to Publish Content: Act Like a Publisher
Just about any task seems easier to do than it actually is. This is especially true for creating content. For some reason, writing just seems easy. It takes very little technical skill to write. Publishing,…
Should Your Company Be Crowdsourcing? 4 Questions to Help You Decide
“Unlocking worker knowledge and creativity has been on the minds of executives for some time now, and some are taking a cue from techsavvy Gen Y and millennials, who grew up with the Internet and…
Content Marketing Strategy: A 5-Step Starter Kit
“Begin at the beginning,” the King said, very gravely, and go on till you come to the end: then stop.” – Lewis Carroll, Alice in Wonderland The King had some great advice for Alice, and…
4 Ways Your Content Must Remain Consistent
Last week, we introduced the CODA method for quality content. We find it to be a helpful mnemonic that can help you determine whether your content is as engaging and effective as it can be.…