There’s no underestimating the power of content when it comes to driving your eCommerce sales. Just how important is it? New research behind content marketing reveals just how vital it is: Increases Conversion Rates by…
Use These 7 Tips of Image Optimization to Improve Visual Marketing
We’ll start by stating the obvious — if you run an online business, you should be using images to boost your SEO and improve your user experience. Adding visual content to your site is more…
5 Tips for Writing Product Descriptions that Convert
Product descriptions — those little paragraphs and bullet lists that tell your customers about a product — are incredibly important. How important? Consider this: eCommerce giant Overstock.com saw an organic traffic increase of 84% when…
Best Practices of Data Cleansing and Enrichment for Marketing Strategy
Is Your Data Dirty? Don’t look now, but your data may be dirty. And that dirty data could be costing your business thousands of dollars. You’re not alone, though. One recent study concluded that at…
B2B Content Marketing Creation: What Google Knows
Capturing the attention of potential customers (and keeping it) is an ongoing challenge for B2B marketers. With 88% of B2B marketers using content marketing these days, we see more content than ever. Which means, it…
The Importance of Accurate SKU Data and Unique Product Content
If you’re an online retailer there’s nothing more important to your future sales than making sure the data you’re presenting to consumers is both accurate and insightful. Without accurate SKU data and unique product content…