Since social media’s inception naysayers have been ringing its death knell. The problem is – for every Luddite ready to call it done, there were a million more people waiting to sign-up, which meant their…
How to Write Creative Category Page Descriptions that Boost your SEO
INTRODUCTION: You’re likely already utilizing product descriptions to drive traffic to your site and turn window shoppers into buyers. But there’s another critical bit of content that’s quickly becoming essential in the world of eCommerce…
Measure the Three Rs of Content Marketing
If you Google “The three Rs of content marketing,” you’ll get a long list of results. The most common Rs are borrowed from that old familiar public awareness campaign to keep our planet healthy: reduce,…
What Is Information Architecture, and Why Does It Matter?
If your business sells products online, you likely–and rightly–see your website as a sales tool. However, it’s not as likely that you have a nuts-and-bolts understanding of the many overlapping systems that–when optimized–make your website…
Why You Need To Write Down Your Content Strategy
Walking in a straight line is easy for most people. But have you ever tried it blindfolded? It sounds pretty easy. You know how to walk, after all. Left, right, left, right. Your legs are…
SEO Best Practices For Out-of-stock Product Pages
For companies that sell physical products online, SEO isn’t just nice to have–it’s essential to the success of their business. But online retailers of all sizes face the same problem: What do you do with…