Is Your Data Dirty? Don’t look now, but your data may be dirty. And that dirty data could be costing your business thousands of dollars. You’re not alone, though. One recent study concluded that at least 25% of the average B2B database is “dirty.” On one level, data decay is inevitable. In fact, 20% of […]
For companies that sell physical products online, SEO isn’t just nice to have–it’s essential to the success of their business. But online retailers of all sizes face the same problem: What do you do with a product page when that product is no longer available? According to Matt Cutts, the head of Google’s Webspam team, […]
Content curation is a vital component of almost every content marketing strategy. Out of the ceaseless stream of media, effective content curators select the best, most relevant content for their audience. However, the process does not end there. In fact, content marketers have many options when it comes to content curation. Depending on how much […]
Do thoughts of Google search algorithm updates keep you up at night? If so, you’re doing something wrong. It is well-known that Google has one goal in mind every time the search giant tweaks the way it ranks search results: To make the best, most relevant content rank higher. So if videos of cute pandas […]
Although we aren’t quite ready to say goodbye to summer yet, eCommerce retailers have had December 2nd 2013, aka Cyber Monday, firmly circled on their calendars for months. E-retailers are feverishly working to implement the optimal digital strategy that will see them sell record breaking inventory this year. But when your business goals are the […]