Is Your Data Dirty? Don’t look now, but your data may be dirty. And that dirty data could be costing your business thousands of dollars. You’re not alone, though. One recent study concluded that at least 25% of the average B2B database is “dirty.” On one level, data decay is inevitable. In fact, 20% of […]
Content curation is a vital component of almost every content marketing strategy. Out of the ceaseless stream of media, effective content curators select the best, most relevant content for their audience. However, the process does not end there. In fact, content marketers have many options when it comes to content curation. Depending on how much […]
At some point, every marketer must ask, “Why do we even need content, anyway?” (This question typically arises when waiting for content from a bad vendor, or observing the sub-par quality of that content.) After all, your company has excellent products. The product should speak for itself, right? Moreover, the people who love your product […]
So much of content marketing really comes down to making a plan and sticking to it. Auditing your content is no different. It’s not a one-off project; it’s a vital piece of your content optimization cycle. EnableVue recommends one content audit per year. That might seem like overkill, considering how much time a content audit […]
In today’s content-saturated Internet landscape, it can be very difficult to deliver unique and compelling content to the web. Yet content optimization remains extremely important to ensure that it will attract attention to your brand and visitors to your website. If you are currently struggling with the content optimization process, it might help to reacquaint […]
Just about any task seems easier to do than it actually is. This is especially true for creating content. For some reason, writing just seems easy. It takes very little technical skill to write. Publishing, however, is a different story. And that’s where a lot of companies looking to transform the boardroom into a newsroom […]