If you’re an online retailer there’s nothing more important to your future sales than making sure the data you’re presenting to consumers is both accurate and insightful. Without accurate SKU data and unique product content designed to assist your customer in the decision to buy, their online experience could be falling flat. Shoppers want to shop […]

Since social media’s inception naysayers have been ringing its death knell. The problem is – for every Luddite ready to call it done, there were a million more people waiting to sign-up, which meant their end-of-days prognostications never proved out. However, now with the recent downturn in social media stocks (read the article), investors made leery […]

If you Google “The three Rs of content marketing,” you’ll get a long list of results. The most common Rs are borrowed from that old familiar public awareness campaign to keep our planet healthy: reduce, reuse, recycle. These three words can be boiled down to a very common but very important concept: repurposing content. By […]

If your business sells products online, you likely–and rightly–see your website as a sales tool. However, it’s not as likely that you have a nuts-and-bolts understanding of the many overlapping systems that–when optimized–make your website as fine a sales tool as it can be. The good news is that you don’t have to be a […]

Style matters. In life, the style of your clothes, your speech, and your car tend to say a lot about you as a person. Likewise, a business’s writing style says a lot about its position in the industry, attention to detail, culture, and much more. Keep in mind that we are talking style and not […]