Insights for commerce teams.

There’s no underestimating the power of content when it comes to driving your eCommerce sales. Just how important is it? New research behind content marketing reveals just how vital it is: Increases Conversion Rates by…

We’ll start by stating the obvious — if you run an online business, you should be using images to boost your SEO and improve your user experience. Adding visual content to your site is more…

Product descriptions — those little paragraphs and bullet lists that tell your customers about a product — are incredibly important. How important? Consider this: eCommerce giant Overstock.com saw an organic traffic increase of 84% when…

Is Your Data Dirty? Don’t look now, but your data may be dirty. And that dirty data could be costing your business thousands of dollars. You’re not alone, though. One recent study concluded that at…

Capturing the attention of potential customers (and keeping it) is an ongoing challenge for B2B marketers. With 88% of B2B marketers using content marketing these days, we see more content than ever. Which means, it…

If you’re an online retailer there’s nothing more important to your future sales than making sure the data you’re presenting to consumers is both accurate and insightful. Without accurate SKU data and unique product content…

Since social media’s inception naysayers have been ringing its death knell. The problem is – for every Luddite ready to call it done, there were a million more people waiting to sign-up, which meant their…

INTRODUCTION: You’re likely already utilizing product descriptions to drive traffic to your site and turn window shoppers into buyers. But there’s another critical bit of content that’s quickly becoming essential in the world of eCommerce…

If you Google “The three Rs of content marketing,” you’ll get a long list of results. The most common Rs are borrowed from that old familiar public awareness campaign to keep our planet healthy: reduce,…

If your business sells products online, you likely–and rightly–see your website as a sales tool. However, it’s not as likely that you have a nuts-and-bolts understanding of the many overlapping systems that–when optimized–make your website…

Walking in a straight line is easy for most people. But have you ever tried it blindfolded? It sounds pretty easy. You know how to walk, after all. Left, right, left, right. Your legs are…

For companies that sell physical products online, SEO isn’t just nice to have–it’s essential to the success of their business. But online retailers of all sizes face the same problem: What do you do with…

Content curation is a vital component of almost every content marketing strategy. Out of the ceaseless stream of media, effective content curators select the best, most relevant content for their audience. However, the process does…

At some point, every marketer must ask, “Why do we even need content, anyway?” (This question typically arises when waiting for content from a bad vendor, or observing the sub-par quality of that content.) After…

So much of content marketing really comes down to making a plan and sticking to it. Auditing your content is no different. It’s not a one-off project; it’s a vital piece of your content optimization…

In today’s content-saturated Internet landscape, it can be very difficult to deliver unique and compelling content to the web. Yet content optimization remains extremely important to ensure that it will attract attention to your brand…

Crafting the perfect blog post can be a daunting challenge, even for seasoned writers. In fact, the idea of a “perfect” blog post is an ideal that can do more harm than good when it…

Do thoughts of Google search algorithm updates keep you up at night? If so, you’re doing something wrong. It is well-known that Google has one goal in mind every time the search giant tweaks the…

When a person gets to your company’s landing page–whether it’s via search, social, or an email–the clock begins ticking. You have a limited amount of time to explain two things: 1. What they want. 2.…

Style matters. In life, the style of your clothes, your speech, and your car tend to say a lot about you as a person. Likewise, a business’s writing style says a lot about its position…

Just about any task seems easier to do than it actually is. This is especially true for creating content. For some reason, writing just seems easy. It takes very little technical skill to write. Publishing,…

“Unlocking worker knowledge and creativity has been on the minds of executives for some time now, and some are taking a cue from techsavvy Gen Y and millennials, who grew up with the Internet and…

“Begin at the beginning,” the King said, very gravely, and go on till you come to the end: then stop.” – Lewis Carroll, Alice in Wonderland The King had some great advice for Alice, and…

Last week, we introduced the CODA method for quality content. We find it to be a helpful mnemonic that can help you determine whether your content is as engaging and effective as it can be.…

“When it comes to an interactive network such as the Internet, the definition of ‘content’ becomes very wide. … the broad opportunities for most companies involve supplying information or entertainment. No company is too small…

Although we aren’t quite ready to say goodbye to summer yet, eCommerce retailers have had December 2nd 2013, aka Cyber Monday, firmly circled on their calendars for months. E-retailers are feverishly working to implement the…

No matter what industry you are in, you must respect these three types of deadlines to succeed. There has been a lot written about how tight, strict deadlines can improve both productivity and motivation. Most…