“Begin at the beginning,” the King said, very gravely, and go on till you come to the end: then stop.” – Lewis Carroll, Alice in Wonderland The King had some great advice for Alice, and his first clause is relevant for every marketer as well.* It’s a common mistake to jump into content marketing in medias […]
Last week, we introduced the CODA method for quality content. We find it to be a helpful mnemonic that can help you determine whether your content is as engaging and effective as it can be. Once you or your organization gets the hang of producing fantastic content, there still remains one essential piece to the puzzle: […]
“When it comes to an interactive network such as the Internet, the definition of ‘content’ becomes very wide. … the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate. … Opportunities are remarkable, and many companies are laying plans to create content for the Internet.” – Bill […]