There’s no underestimating the power of content when it comes to driving your eCommerce sales. Just how important is it? New research behind content marketing reveals just how vital it is: Increases Conversion Rates by Nearly Six Times. The average conversion rate for sites without a content strategy is 0.5%, while those with a content marketing plan convert […]
We’ll start by stating the obvious — if you run an online business, you should be using images to boost your SEO and improve your user experience. Adding visual content to your site is more important than ever and the research backs it up: One-third of all the searches performed on Google are for images. […]
Product descriptions — those little paragraphs and bullet lists that tell your customers about a product — are incredibly important. How important? Consider this: eCommerce giant Overstock.com saw an organic traffic increase of 84% when they hired writers for Product Descriptions Writing and to fill their product pages with great content. Moreover, 87% of customers […]
Is Your Data Dirty? Don’t look now, but your data may be dirty. And that dirty data could be costing your business thousands of dollars. You’re not alone, though. One recent study concluded that at least 25% of the average B2B database is “dirty.” On one level, data decay is inevitable. In fact, 20% of […]
Capturing the attention of potential customers (and keeping it) is an ongoing challenge for B2B marketers. With 88% of B2B marketers using content marketing these days, we see more content than ever. Which means, it is exponentially becoming harder and harder to beat that kind of competition. To stay competitive and win the eyes of your potentials, […]
If you’re an online retailer there’s nothing more important to your future sales than making sure the data you’re presenting to consumers is both accurate and insightful. Without accurate SKU data and unique product content designed to assist your customer in the decision to buy, their online experience could be falling flat. Shoppers want to shop […]