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31279905 – businessman writing content strategy concept on screen
June 15, 2018  |  By EnableVue Staff  |  In Content Best Practices, Content Marketing, Content Strategy, Product Content, SEO Best Practices
Duplicate Content Is Hurting Your SEO Ranking; Here’s How to Fix It.

There’s no underestimating the power of content when it comes to driving your eCommerce sales. Just how important is it? New research behind content marketing reveals just how vital it is: Increases Conversion Rates by Nearly Six Times. The average conversion rate for sites without a content strategy is 0.5%, while those with a content marketing plan convert […]

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April 6, 2018  |  By EnableVue Staff  |  In Content, Content Marketing, Copywriting, Data Cleansing, Data Normalization, eCommerce, Product Content, Product Data Management, SEO
Best Practices of Data Cleansing and Enrichment for Marketing Strategy

Is Your Data Dirty? Don’t look now, but your data may be dirty. And that dirty data could be costing your business thousands of dollars. You’re not alone, though. One recent study concluded that at least 25% of the average B2B database is “dirty.” On one level, data decay is inevitable. In fact, 20% of […]

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The 4 Stages of Curated Content Growth
December 22, 2014  |  By EnableVue Staff  |  In Best Practices, Blog, Content, Content Marketing, Panda, SEO
The 4 Stages of Curated Content Growth

Content curation is a vital component of almost every content marketing strategy. Out of the ceaseless stream of media, effective content curators select the best, most relevant content for their audience. However, the process does not end there. In fact, content marketers have many options when it comes to content curation. Depending on how much […]

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Why Your Business Needs copy
October 31, 2014  |  By EnableVue Staff  |  In Best Practices, Blog, Content, Content Marketing
Why Your Business Needs an Annual Content Audit

So much of content marketing really comes down to making a plan and sticking to it. Auditing your content is no different. It’s not a one-off project; it’s a vital piece of your content optimization cycle. EnableVue recommends one content audit per year. That might seem like overkill, considering how much time a content audit […]

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5
October 9, 2013  |  By EnableVue Staff  |  In Blog, Content, Content Marketing
Content Marketing Strategy: A 5-Step Starter Kit

“Begin at the beginning,” the King said, very gravely, and go on till you come to the end: then stop.” – Lewis Carroll, Alice in Wonderland The King had some great advice for Alice, and his first clause is relevant for every marketer as well.* It’s a common mistake to jump into content marketing in medias […]

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