There’s no underestimating the power of content when it comes to driving your eCommerce sales. Just how important is it? New research behind content marketing reveals just how vital it is: Increases Conversion Rates by…
Best Practices of Data Cleansing and Enrichment for Marketing Strategy
Is Your Data Dirty? Don’t look now, but your data may be dirty. And that dirty data could be costing your business thousands of dollars. You’re not alone, though. One recent study concluded that at…
The 4 Stages of Curated Content Growth
Content curation is a vital component of almost every content marketing strategy. Out of the ceaseless stream of media, effective content curators select the best, most relevant content for their audience. However, the process does…
Why Your Business Needs an Annual Content Audit
So much of content marketing really comes down to making a plan and sticking to it. Auditing your content is no different. It’s not a one-off project; it’s a vital piece of your content optimization…
Content Marketing Strategy: A 5-Step Starter Kit
“Begin at the beginning,” the King said, very gravely, and go on till you come to the end: then stop.” – Lewis Carroll, Alice in Wonderland The King had some great advice for Alice, and…