For companies that sell physical products online, SEO isn’t just nice to have–it’s essential to the success of their business. But online retailers of all sizes face the same problem: What do you do with a product page when that product is no longer available? According to Matt Cutts, the head of Google’s Webspam team, […]
Content curation is a vital component of almost every content marketing strategy. Out of the ceaseless stream of media, effective content curators select the best, most relevant content for their audience. However, the process does not end there. In fact, content marketers have many options when it comes to content curation. Depending on how much […]
At some point, every marketer must ask, “Why do we even need content, anyway?” (This question typically arises when waiting for content from a bad vendor, or observing the sub-par quality of that content.) After all, your company has excellent products. The product should speak for itself, right? Moreover, the people who love your product […]
So much of content marketing really comes down to making a plan and sticking to it. Auditing your content is no different. It’s not a one-off project; it’s a vital piece of your content optimization cycle. EnableVue recommends one content audit per year. That might seem like overkill, considering how much time a content audit […]
In today’s content-saturated Internet landscape, it can be very difficult to deliver unique and compelling content to the web. Yet content optimization remains extremely important to ensure that it will attract attention to your brand and visitors to your website. If you are currently struggling with the content optimization process, it might help to reacquaint […]
Crafting the perfect blog post can be a daunting challenge, even for seasoned writers. In fact, the idea of a “perfect” blog post is an ideal that can do more harm than good when it comes to producing high-quality content on a consistent basis. But once you can get in a positive mindset and carve […]