When a person gets to your company’s landing page–whether it’s via search, social, or an email–the clock begins ticking. You have a limited amount of time to explain two things: 1. What they want. 2. How they can get it. The key to conversions is focusing your landing page without sacrificing communication of the above […]
Style matters. In life, the style of your clothes, your speech, and your car tend to say a lot about you as a person. Likewise, a business’s writing style says a lot about its position in the industry, attention to detail, culture, and much more. Keep in mind that we are talking style and not […]
Just about any task seems easier to do than it actually is. This is especially true for creating content. For some reason, writing just seems easy. It takes very little technical skill to write. Publishing, however, is a different story. And that’s where a lot of companies looking to transform the boardroom into a newsroom […]
“Unlocking worker knowledge and creativity has been on the minds of executives for some time now, and some are taking a cue from techsavvy Gen Y and millennials, who grew up with the Internet and social sites including Facebook, Twitter, and YouTube. These ‘digital natives’ routinely use collaborative sites and apps to share information, get […]
“Begin at the beginning,” the King said, very gravely, and go on till you come to the end: then stop.” – Lewis Carroll, Alice in Wonderland The King had some great advice for Alice, and his first clause is relevant for every marketer as well.* It’s a common mistake to jump into content marketing in medias […]
Last week, we introduced the CODA method for quality content. We find it to be a helpful mnemonic that can help you determine whether your content is as engaging and effective as it can be. Once you or your organization gets the hang of producing fantastic content, there still remains one essential piece to the puzzle: […]