Since social media’s inception naysayers have been ringing its death knell. The problem is – for every Luddite ready to call it done, there were a million more people waiting to sign-up, which meant their end-of-days prognostications never proved out. However, now with the recent downturn in social media stocks (read the article), investors made leery […]
INTRODUCTION: You’re likely already utilizing product descriptions to drive traffic to your site and turn window shoppers into buyers. But there’s another critical bit of content that’s quickly becoming essential in the world of eCommerce — the category page description. Category descriptions add more original content to the page while improving your rank on search engines, […]
If you Google “The three Rs of content marketing,” you’ll get a long list of results. The most common Rs are borrowed from that old familiar public awareness campaign to keep our planet healthy: reduce, reuse, recycle. These three words can be boiled down to a very common but very important concept: repurposing content. By […]
If your business sells products online, you likely–and rightly–see your website as a sales tool. However, it’s not as likely that you have a nuts-and-bolts understanding of the many overlapping systems that–when optimized–make your website as fine a sales tool as it can be. The good news is that you don’t have to be a […]
Walking in a straight line is easy for most people. But have you ever tried it blindfolded? It sounds pretty easy. You know how to walk, after all. Left, right, left, right. Your legs are about the same length, give or take an inch. You have a good feel for it. It’s not likely that […]
For companies that sell physical products online, SEO isn’t just nice to have–it’s essential to the success of their business. But online retailers of all sizes face the same problem: What do you do with a product page when that product is no longer available? According to Matt Cutts, the head of Google’s Webspam team, […]